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GemsTV Automates with Argentem GemsTV, the United Kingdom's leading dedicated television home shopping retailer of colored gemstone jewelry, has automated it’s US TV shopping network with Argentem’s Argus TV Automation System. GemsTV has grown to an estimated audience of 34 million FTE subscribers since extending its TV shopping network into the United States in November 2006. GemsTV’s success is driven by its delivery of exceptional value to customers. They have eliminated the need for multiple intermediaries through a vertical integration of the traditional gemstone and jewelry supply chain. The Argus automation system has allowed GemsTV to successfully automate its promotions playout requirements. The dynamic, live format of the GemsTV programming is underpinned by a complex real-time workflow. The Argus automation system has simplified a key component of the workflow, reducing the complexity and providing improved control over the promotion insertion. GemsTV VP Marketing and Programming, Bryan Sintay said “GemsTV needed a user friendly, flexible and reliable solution to automate its promotion playout. Argentem was able to satisfy all of our requirements within our budget. The system has proven to be reliable and easy to use.” Jim Moneyhun, President of Argentem Corporation, said “We are delighted that GemsTV selected an Argentem solution for its US TV operation. GemsTV built their business around providing exceptional value to their customers and they look for the same value from their suppliers. Argentem has a proven track record of providing reliable, value driven solutions to customers of all sizes.”
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